Desiree Perez has done a lot for Roc Nation, and she continues to be a force that is helping Jay-Z with the music streaming business as well. Tidal is a music streaming app that has become quite popular, and much of the increased visibility comes from the vision of Desiree Perez.She is someone that has worked extensively with Jay-Z down through the years, and her contract negotiations have become a thing of legends when it comes to the deals that she’s able to get. A large part of the reason that she is able to get such great deals has to do with her ability to truly present her clients in a light where their value is shown.
Desiree has been able to help people like Rihanna and Beyonce get great contracts. She has also been able to work in the build deals with Live Nation when it comes to streaming concerts through Tidal. This is big news for all of those music lovers that would rather not go out to see a concert if they can simply get one through music streaming process. This is big news for Jay-Z because it is another step towards an exclusive feature that separates Tidal from so many other copycat music streaming apps that are out there.
Perez has been recognized by Billboard as a strong woman and business, but this is simply part of the game when it comes to the entertainment industry. Desiree Perez knows that she has to do more than her male counterparts because there is a great discrepancy in the ratio of men to women in management positions. Desiree Perez is the leader in charge for Roc Nation entertainment, and this rare quality allows her to push the envelope and make big decisions without consulting anyone else.
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