Socially Responsible Waiakea Hawaiian Volcanic Water Dominates The Bottled Water Industry

In 2012, environmentalists were calling for the end of the bottled water industry. It was reported that approximately 50 million bottles of water were consumed annually in the United States, clogging up landfills with discarded plastic.

Producing the bottles was another threat to the environment, polluting the air in order to supply millions of Americans with bottled water daily.

Ryan Emmons, who was 22 years old at the time, took a huge risk and launched a bottled water product that same year that would redefine the way that we approach bottled water.

Waiakea Water comes from the Waiakea Springs in Hawaii. Emmons had frequently visited the springs on vacations with his family. The water, which flows down 14,000 feet of the Mauna Loa volcano, is naturally filtered through porous rock, taking on a uniquely delicious flavor.

As it flows, it picks up essential electrolytes like sodium, magnesium and calcium which keep the body healthy. The water also contains silica, a mineral with multiple healing benefits.

Emmons had drunk the water many times and knew that there was something uniquely special about it. While studying at the University of Southern California’s Marshall School of Business, he developed a strategy to create a new bottled water product that was completely socially responsible.

Specialty Food says that while many water bottle companies have been criticized in recent years for taking water from unsustainable sources, Waiakea Water is 100 percent sustainable. The water is naturally replenished every month as the result of high amounts of local rainfall.

Emmons also developed a manufacturing technique that is completely friendly to the environment. The materials from which the bottles are made are 100 percent recycled. The process of making the bottles is certified carbon neutral.

That’s why he partnered with Pump Aid, the charitable organization that provides fresh drinking water to impoverished third world nations.

For every liter of Waiakea Water purchased, 650 liters of clean drinking water are donated to a community in need. This partnership has resulted in the donation of over 500 million liters of water.

Emmons’ socially responsible take on bottled water has brought his company enormous success. In the company’s first three years, it managed to grow 5,000 percent. Demand for Waiakea Water is so high that Emmons is building an additional manufacturing facility in Hawaii.

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1 thought on “Socially Responsible Waiakea Hawaiian Volcanic Water Dominates The Bottled Water Industry”

  1. Through socially responsible initiatives, Emmons managed to create a product that was environmentally friendly and had a serious ethical edge. Emmons wanted his water to benefit the world around him. It usually mean that can have exactly what others have not expected from them which is a very good thing to do.

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